Sweety Ice Cream Logo

A cheerful icon update for a mochi ice cream company

Sweety makes traditional Asian-flavored mochi. They hired me to update the ice-cream-eating little girl that’s been a prominent part of their logo since the company’s early days.

Original Logo

The original Sweety logo was super cute and full of personality, but when the company updated its packaging, it no longer fit the brand’s look and feel.

Logo Concept Sketching

It was a lot of fun to sketch a little kid eating ice cream :) The original little girl was so cheerful and full of anticipation, and I wanted that to show up in the concepts I designed.

Vector Trace & Final Logo

Once the final concept sketch was dialed in, I refined the logo by vector tracing it in Adobe Illustrator.