Onboarding Illustrations & Messaging for a Social Web App

I was commissioned to create onboarding illustrations for the Bryxe web app, but once the project was underway, it became clear that a more comprehensive approach was needed to communicate the product's value, so I delivered...

A set of five illustrations that integrate icons from Bryxe's UI with scenes of exploration and discovery...

A refresh of the messaging accompanying each illustration...

An update of the Sign-Up button text that gives new users a chance to "opt in" on each screen.




Concept Sketches

Vector Illustrations